Starcom MediaVest Group & K. J. Somaiya Institute of Management Studies and Research (SIMSR) offer Advanced Programme in Integrated Marketing Communication

Starcom MediaVest Group and K.J. Somaiya Institute of Management Studies and Research announced a partnership to launch SSIMCAP-360°, a first of its kind full time advanced programme in Integrated Marketing Communications (IMC) on 25th August, 2009. The press conference was covered by various media stalwarts like The Hindu, Financial Express, NDTV, UTV, CampaignIndia and others. The intensive ten month programme leading to a Certificate in Advanced Integrated Marketing Communications is being offered at the Vidyavihar campus to graduates interested in IMC. Successful completion of SSIMCAP 360 will enable students to be placed in agencies offering Marketing Communications services.

Unique offerings of the programme will be Active Mentorship where every student will be assigned to a senior advertising or marketing professional in the industry, who will act as an off-campus coach for the entire duration of the programme. The Learning Clinic will offer access to a dedicated space within the state of the art office of Starcom MediaVest Group in Mumbai for research purposes, for gaining hands on experience on industry research and tools as well as get select exposure to SMG’s globally renowned tools and techniques. Brand Shoes is when each student will spend a week as an assistant to a brand manager in a respected marketing organization and Live In will enable students to spend a week in a relevant consumer home, somewhere in India, gathering practical insights into various aspects of consumer behavior.

For more articles on this launch, please visit
http://www.campaignindia.in/news/2009/08/26/starcom-launches-marcom-training-programme
http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=35698&tag=31458&pict=2

You can also watch the press conference exclusive on Cracking Careers on UTVi at 8:00 am on Saturday 29th August, 2009.

For more details about the course, please visit http://simsr.somaiya.edu/simsr/programs/SSIMCAP.asp

Posted via web from SIMSR's posterous